It is absolutely mind-blowing to me that we use platforms every day that encourage us to put in data about ourselves. Our behaviors are constantly being put out. For a company like Cambridge Analytica, their entire objective is to learn our behaviors. The crazy part is that they learning who we are better than we know who we are.
When someone knows you better than you know you, they can persuade you to believe something you don't believe and you'll never fight them on it.
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