I recently watched this movie on Netflex…

It is absolutely mind-blowing to me that we use platforms every day that encourage us to put in data about ourselves. Our behaviors are constantly being put out. For a company like Cambridge Analytica, their entire objective is to learn our behaviors. The crazy part is that they learning who we are better than we know who we are.

When someone knows you better than you know you, they can persuade you to believe something you don't believe and you'll never fight them on it. This war on data and technology is really a war is a war on identity.

The question is, can you teach yourself who you really are before someone else tells you who you should be?

This entire concept back to the conversation in the Garden of Eden: Who told you you were naked? God told Adam and Eve who told you you were naked. If you don't know who you are someone else will decide for you.

if you don't know what your eternal intrinsic value is, your destiny, your eternal purpose - there's someone on the other side of your screen that is working brilliantly to tell you your identity for you.

Do you know who you are? Do you know who your brother is? Do you know why Jesus came? Do you know why God sent you here? Do you know yourself? Do you know your weaknesses? Do you know your strengths? Do you know what it takes to persuade you? Do you know the Truth? Do you know what you believe? Or, are you regurgitating someone else's beliefs because you have more faith in their beliefs than you have in your own?

This is THE conversation of 2020.

A lot of people who believe that people will exchange privacy for convenience. But what they really value is time over their personal identity.

Do you think this Is a good thing? I can’t say I agree either way, because I’m involved in culture and currently heavily saturated in the ecosystem. BUT, think about it. We are willing to trade data points about our personal lives in exchange for the opportunity to do more with less time, less money, less work.

BUT, we are also left in a very vulnerable state as a consumer because if we don’t work hard to establish roots in our own identity, it will be shaped for us. That’s what I believe most Americans don’t realize or understand. Especially Christians, who like myself, identity with the values of Christ and being transformed into His image of love.

In the future, I believe that your data could be the most valuable asset you have on the planet. It’s the only thing large tech companies can use to sell to you. If they don’t know anything about you, they can’t sell to you.

Remember, I’m saying this as a proud Content Manager for a marketing agency, The Smithee Group. We spend hours and hours creating strategies around people's data in order to provide for them more opportunities to buy services and products we think they want.

What this is really showing me is just how malleable someone's perception is. If someone can change the way you SEE they can change the way you BEHAVE and they can change the world.

In the right hands, the world gets better. In the wrong hands, the world gets worse.